The Lone Star Conference and FloSports have entered into an exclusive five-year media rights agreement beginning this fall, it was announced Tuesday.
Through the historic agreement, FloSports will represent the LSC and its 17 member institutions, providing a global platform to live stream events and support the teams, universities and student-athletes with a robust content engine across the web and social media.
The LSC becomes the 12th conference to join the launch of FloSports’ new FloCollege platform debuting this October.
“We are thrilled to partner with FloSports on the largest media rights deal in NCAA Division II history,” LSC Commissioner Jay Poerner said in a press release. “All the credit goes to the leadership of our member institutions for their vision to be innovative, continually grow our digital presence and provide the best possible platform to highlight our outstanding student-athletes. Partnering with FloSports and FloCollege was a natural progression that will allow us to expand our audience, increase distribution and ultimately better position our student-athletes for success. The increased revenue will directly benefit our athletic departments and provide a strong foundation for continued growth and innovation.”
Added FloSports Senior Director Chris Keldorf: “The LSC is one of the most prestigious Division II conferences in the nation with a rich history that spans nearly a century; it will be a cornerstone of FloCollege at launch in October. The LSC also rounds out an enviable lineup of Division II and Division III conferences on FloCollege that we believe will grow interest and engagement in these often-underserved divisions.”
Boasting 81 NCAA national team championships, the LSC is one of the most formidable Division II conferences and tied as the largest in the division. The league, which was founded in 1931 and headquartered in Richardson, Texas, spans three states (Texas, New Mexico and Oklahoma). It is comprised of Angelo State, Cameron, DBU, Eastern New Mexico, Lubbock Christian, Midwestern State, Oklahoma Christian, St. Edward’s, St. Mary’s, Sul Ross State, Texas A&M International, Texas A&M-Kingsville, Texas Woman’s, UT Permian Basin, UT Tyler, West Texas A&M and Western New Mexico. UT Dallas is set to join the LSC in the 2025-26 academic year. Central Washington and Western Oregon are football affiliates.
FloSports will deliver more than 1,500 regular season and LSC postseason events, including men’s and women’s conference championship events, starting in the 2024 season. The sports represented in the agreement include football, men’s and women’s basketball, baseball, softball, volleyball and men’s and women’s soccer.
Games will be made available for live and on-demand viewing and supported by an original content slate, including social media programming highlighting the many student-athletes who compete in the LSC.
FloSports offers both a yearly and monthly subscription option for the service that will provide a cost saving for LSC fans in comparison to the Lone Star Conference Digital Network pricing. Additional discounts will be provided to users with an .edu email address. For more information and to subscribe, visit the LSC’s FloSports homepage.
One hundred percent of the revenue generated from this partnership will be reinvested into LSC member institutions. The agreement promises to foster equitable broadcast production standards and further enhance the quality of coverage across all sports, ensuring parity and inclusivity.
