Beginning July 1, the Midland-Odessa Symphony & Chorale will be known as West Texas Symphony, a press release detailed.
The announcement comes in anticipation of the symphony’s 60th season celebration.
Executive Director Ethan Wills stated in the press release: “This recommitment was brought forth through an analysis demanded in our Strategic Plan, started in 2019. As a nonprofit organization we have a responsibility to constantly reevaluate our strategies toward growth and preservation. Following the blessing of a particularly enduring 58th Season in 2020-2021, it was time for us to reevaluate who we are, and who we now serve. And given the additional opportunity of an important 60th season milestone, our Board moved forward with evaluation and subsequently made a decision that honored our mission.”
The mission of the symphony is to enhance the quality of life in West Texas through professional music performances and music education, the press release stated.
The organization hired a Texas based firm to develop a dynamic new logo. The new logo features a wave design representative of a five-line music staff and the West Texas winds. The center line of the wave is indicative of an f-hole on a string instrument while also paying homage to the connectivity of two cities. The cascading colors represent the famous West Texas sunsets, and the dark blue font retains the color pallet currently used in the MOSC logo.
MOSC held a roll-out event before their March 19 concert, revealing the name change, new logo design, and sneak peek of next season to a group of sponsors, donors, and media.
The organizational structure will remain the same, providing a large symphony orchestra performing 8 main stage concerts at the Wagner Noël Performing Arts Center, an adult chorale, youth choir, and three chamber ensembles – brass, woodwinds and strings.
