The Human Bean of The Permian Basin is inviting customers to “drink pink” on Friday, October 20, for the company’s annual Coffee for a Cure breast cancer giveback event. All food and beverage proceeds on this day — at The Human Bean locations throughout the country — will be donated to local breast cancer foundations.
This is The Human Bean’s largest nationwide fundraiser of the year, held each October during Breast Cancer Awareness Month. In 2020, the latest year with complete statistics available, there were 239,612 new cases of female breast cancer reported in the United States, resulting in 42,273 deaths (according to CDC data).
“Since we started this giveback program, The Human Bean family has lost a barista, a franchise owner, and family members and friends to breast cancer,” says Rhonda Hawkins, co-founder of The Human Bean, in a news release. “With each year’s Coffee for a Cure event, the aim is to help reduce these numbers and show our unwavering support.”
Since 2005, The Human Bean’s Coffee for a Cure giveback program has raised over $3 million. This year, The Human Bean of The Permian Basin will donate 100% of food and beverage sales to The MCH Miracle Network. These funds can be used to help with mammograms, education and awareness, and most importantly patient support while going through treatment.
The Human Bean is also adding flavor to the cause this year with Cherry Blossom themed specialty drinks:
Cherry Blossom Cold Foam
- This cold brew shines bright with an infusion of rich vanilla and creamy cherry cold foam on top.
Cherry Blossom Latte
- A classic, creamy latte warmed with velvety vanilla and sweet cherry flavor — because everything tastes better with cherry on top!
Cherry Blossom Smoothie
- Premium vanilla and luscious cherry swirl together in a creamy, thick smoothie. It’s an extrasweet twist on a timeless classic.
Customers are invited to spread awareness by tagging #CoffeeForACure on Instagram while sharing their own stories and photos.
Learn more at thehumanbean.com.
